We are in the 2nd week of our #SupportABro project and interestingly enough, the first time I heard of this company, what came in mind was something related to health or avoiding the intake of sugar. Well, I was wrong.

SUGAR FREE is the name of the company……You see, you also thought same 😆😆😆😆😆.

SUGAR FREE is a company which deals in anything African. YES, ANYTHING AFRICAN. 
It has products ranging from African Print Ties, African Print Bow Ties, Brooch, African Print Slippers[Nantepa] etc.


Before we continue or delve more into what the company is about, let’s get to know the brain behind it first. It’s really important.

Miss Abena Agyeiwaa Agyemang, the C.E.O. of SUGAR FREE

Abena Agyeiwaa Agyemang is her name. She’s the first born of her parents with two beautiful sisters. She was born in Kumasi [South Suntreso to be precise] in the Ashanti Region but comes from Jamasi which is also in the Ashanti Region. The town is known for the Adu Gyamfi Secondary School.

Abena had her elementary school at Kings International School then to KNUST JHS where she obtained her B.E.C.E. Certificate. She continued to Prince of Peace Girls' Senior High School then to Takoradi Technical University [formerly Takoradi Polytechnic] where she studied Procurement.
Miss Agyemang

That’s basically about the C.E.O. Now, let’s get back to business; knowing more about SUGAR FREE.

“In this piece below, Maame Abena shares with us some few things – READ”

Why and how I got the name??? "I have always believed in the theory of looking good and whenever you step out, your appearance says a lot about you. So I adopted the name SUGAR FREE which sounds funny but has a unique meaning. I chose “SUGAR” which signifies something sweet thus having a sweet look and “FREE” having an easy lifestyle. So that's how I got the name.

I started SUGAR FREE exactly five months ago [July 2017] and starting it was amazing. I developed the skill because I had the interest in doing something with African Prints. And interestingly enough, no one taught me all these but all I did was to watch videos on YouTube. At times I will just look at pictures of some stuff made with African Print and try my hands on them. It wasn't easy but I kept on doing it, I loved doing it and it was always fun and interesting. At times I will do one or two things with the African Prints and be posting them on Facebook even though I wasn't selling them. So I later on decided to make it a brand and that's how SUGAR FREE came into being.

MY EXPERIENCES! MY EXPERIENCES!! MY EXPERIENCES!!! It hasn't been an easy journey... The disappointments; sometimes things you will hear from people will discourage you, others will encourage you to never give up. "

"I remember when I went to make some sales at Cape Coast in the Central Region of Ghana. I went there because others were also there to sell their products but despite all, mine was different [an all-African Print stuff].  Even though I was really prepared for it, I was tensed because it was actually my first time hawking on the road. I chased cars, walked to people advertising my products. 
I was told bad, silly and hurting words which will just break you down; to the extent that, others were just proposing to me as well.

The worst of it all was, I couldn’t even make any sales, and that got me on a tight side.
In fact, got so broken but despite everything, I smiled even though I was very hurt. I could have dropped everything, could have given up but I told myself that there is no way am going to give up because I’m not a failure."


Contact SUGAR FREE via the following platforms:

CALL: +233246791173/+233201483494

WHATSAPP: +233246791173



  1. My goodness. That is an incredible story.

  2. Such a great post. Inspiring.

  3. Wow! This is a really interesting and inspiring story. I will never look at the words "sugar free" the same ever again - Which is a very clever name to pick.

    1. Hahahahahaha, she got us all. Thanks for reading, Samantha

  4. Great post you made here. Thanks for sharing and I'll do well to share this post


  5. I love this initiative! I’m also trying to avoid sugar.

    1. 😂 😂 😂 very funny. Anyway, thanks for reading

  6. The disappointments are what makes you stronger . enjoyed it keep it up


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